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Author(s): Abhilasha Shukla

Email(s): shukla.drabhilasha@gmail.com

Address: Assistant Professor, Department of Management, RITEE College of Management, Raipur C.G.
*Corresponding Author: Abhilasha Shukla (shukla.drabhilasha@gmail.com)

Published In:   Volume - 28,      Issue - 2,     Year - 2022

DOI: 10.52228/JRUA.2022-28-2-4  

ABSTRACT:
In the current years Corporate Social Responsibility (CSR) has witnessed top notch boom in attention and manage withinside the worldwide area. CSR that emerged in 1960 become an try and hyperlink enterprise with society. Corporate social obligation (CSR) refers to techniques that Corporations or corporations hire to behavior their enterprise in a manner this is moral, society pleasant and useful to network in phrases of improvement. It is a idea wherein Business businesses aside from their profitability and increase display hobby in societal and environmental welfare through taking the obligation of effect in their sports on stakeholders, personnel, shareholders, clients, suppliers, and civil society. Purpose: The reason of this paper is to look at the diverse components of Corporate Social Responsibility, emphasizing on how company social obligation have advanced over time. The paper additionally attempts to locate how the banks have come ahead and feature long past banking with diverse company social obligation sports which has performed a important position withinside the time of pandemic. Design/Methodology/Approach: This paper is conceptual in nature, which entails a move sectional look at related to the qualitative evaluation of the CSR sports taken up through banks in India at some point of pandemic. Findings: This paper gives that CSR is evolving as a “self-regulating enterprise version” thinking about overall performance together with the stakeholders’ stress, which has implied that the strategies of interplay of an corporation with its stakeholders and public at large, creates a belief of being socially accountable. During the time of pandemic, the CSR sports have modified cognizance which has totally shifted to sports to assist combat in opposition to the corona virus disorder which could obtain oblique blessings from the corporation. Practical implications: The belief on CSR advanced on this paper could assist businesses to layout CSR applications primarily based totally on its cognizance, direction, proactiveness, interest nature, characteristics, and blessings. It could additionally assist to recognize what were the possibilities and missing withinside the instances of pandemic with appreciate to CSR. Originality/cost: In the beyond a few students had tried to outline and give an explanation for the diverse components of CSR. The studies paper tries to offer a greater holistic and but complete theoretical attitude on CSR projects with appreciate to banks going past their center enterprise and increasing themselves into CSR at some point of Covid-19. It can assist CSR managers of businesses to layout their CSR projects and manipulate the CSR projects in a greater powerful and green way.

Cite this article:
Shukla (2022). CSR Practices Amongst Pandemic: A Look on Indian Banking Quarter. Journal of Ravishankar University (Part-A: SOCIAL-SCIENCE), 28(2), pp.30-37DOI: https://doi.org/10.52228/JRUA.2022-28-2-4


References

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