Industrial interface on the global plane has caused a close competition in every field. Price competition, that has a very limited span, leads to the non-price competition like advertisement, product promotion, quality improvement, channel development etc. Among various tools, Customer Relationship Management (CRM) has been observed to be a very efficient tool of business development. Business players go for developing relationship management in order to enjoy a consistent and higher sales volume. A study has been conducted to evaluate the effectiveness of various determinants of relationship management. The study is expected to contribute the policy makers in developing sales strategies.
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Cite this article:
Shrivastava and Praveer (1996). Relationship Impact On Customer's Attitude. Journal of Ravishankar University (Part-A: Science), 9(1), pp. 20-25.