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Author(s): Asha Sahu, G. K. Deshmukh

Email(s): gkd16@yahoo.co.in

Address: Institute of Management, Pt. Ravishankar Shukla University, Raipur.

Published In:   Volume - 26,      Issue - 1,     Year - 2020

DOI: 10.52228/JRUA.2020-26-1-3  

Mobile shopping is the new attraction among the customers and retailers. High tech life, smart connectivity, advanced mobile phones and busy lifestyles have paved the way of mobile shopping adoption. Mobile commerce is progression of e-commerce and mobile shopping is considered as a subset of m-commerce. Mobile shopping has created opportunity for retailers as well customers and has developed new means of marketing. In a past few decades’ mobile commerce industry has seen tremendous growth and mobile shopping is most desired applications of m-commerce. Though there is huge potential of mobile shopping but yet a long way is to be travelled in the emerging economies. Mobile shopping is at infancy stage in many developing nations and hence researchers can contribute more towards the literature of mobile shopping. This paper is an attempt to throw some light on mobile shopping adoption studies.

Cite this article:
Sahu and Deshmukh (2020). Mobile Shopping Adoption: Research Insights. Journal of Ravishankar University (Part-A: SOCIAL-SCIENCE), 26(1), pp. 17-24.DOI: https://doi.org/10.52228/JRUA.2020-26-1-3


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Author(s): Asha Sahu; G. K. Deshmukh

DOI: 10.52228/JRUA.2020-26-1-3         Access: Open Access Read More