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Author(s): Anuraag Agarwal, Sanskrity Joseph

Email(s): Email ID Not Available

Address: Research Scholar, Institute of Management, PRSU Raipur
Supervisor, Institute of Management, PRSU Raipur.

Published In:   Volume - 26,      Issue - 1,     Year - 2020

DOI: 10.52228/JRUA.2020-26-1-8  

Most companies run their online portals to sell their products / services online. The potential growth of online shopping has given rise to the idea of conducting online shopping research in India. Trust is one of the biggest barriers to success in Internet media. Lack of confidence and the risks involved can prevent online customers from participating in e-commerce. This investigationgoals to investigate how electronic consumers develop their initial confidence orobtainingpurposeswith e retailers. The present study attempts to draw value information that impacts the e trust and e risk on shopping behaviour of Indian e shopper and their possible implications one retailer's product offerings. The study intends to identify key variables and construct which has a significant influence one trust and e risk in India. The researcher through literature review has identified few dimensions of trust and risk which will be explored on the basis of sociodemographic variables to get broad picture and to arrive at conclusions. The data was collected through Questionnaires.

Cite this article:
Agarwal, Joseph (2020). A review on Effect of e trust and e risk on Consumers of retail e markets in India: A Comparative Study Based on Sociodemographic Variables. Journal of Ravishankar University (Part-A: SOCIAL-SCIENCE), 26(1), pp.49-62.DOI: https://doi.org/10.52228/JRUA.2020-26-1-8


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