Internet has facilitated the free flow of information at lower cost. The growth of internet user has led to growth of social media platforms. Companies have tried to determine parameters which can be effectively used by companies to understand the factors which contribute to engagement of consumers on social media. The engagement rate is calculated on the basis of views related with a post. Further the present research has also tried to undertake customer segmentation in virtual world on the basis of engagement rates with selected post on social media platforms like facebook, twitter and instagram, demographic profiles and time spent on the selected platforms.
Cite this article:
Joseph and Deshmukh (2016). Profiling of Social Customer: A Study of Selected Media Platforms. Journal of Ravishankar University (Part-A: SOCIAL-SCIENCE), 21(1), pp.06-08.
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