At this competitive edge it becomes crucial for the people in business world to not only find the target customers but to attract them and retain them in long phase of time through various modes of advertisement and communication. The availability of the business houses on World Wide Web and new trends of online advertising has changed the face of traditional marketing and promotion tactics. The entire world is now available on the 3’ screen of mobile and thus reaching to global target customers has become much easier. This however has elevated the importance of online advertisement which includes E-mails, newsgroups, classified advertisement, banners sponsorships programs as a part of online advertisement. In this paper we will review how traditional concept of marketing has a move towards online advertisement and how the improvements could be made to yield maximum benefits. Moreover tracking online advertisement, studying its effect and consequent loopholes could be done easily.
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Cite this article:
Deshmukh and Chandra (2015). A Study On The Effect of Online Advertising On Business. Journal of Ravishankar University (Part-A: Science), 20(1), pp.44-53.