Article in HTML

Author(s): Ashish Kumar Shrivastava, Saket Ranjan Praveer

Email(s): Email ID Not Available

Address: Institute of Management
Pt. Ravishankar Shukla University, Raipur
Shri Shankaracharya Mahavidyalaya, Junwani, Bhilai.

Published In:   Volume - 9,      Issue - 1,     Year - 1996

Cite this article:
Shrivastava and Praveer (1996). Relationship Impact On Customer's Attitude. Journal of Ravishankar University (Part-A: Science), 9(1), pp. 20-25.

Relationship Impact On Customer's Attitude

A Study on Apparels Retail

Ashish Kumar Shrivastava and Saket Ranjan Praveer

Institute of Management,

Pt. Ravishankar Shukla University, Raipur,

Shri Shankaracharya Mahavidyalaya, Junwani, Bhilai.

Abstract: Industrial interface on the global plane has caused a close competition in every field. Price competition, that has a very limited span, leads to the non-price competition like advertisement, product promotion,  quality  improvement, channel development etc. Among various tools, Customer Relationship Management (CRM) has been observed to be a very efficient tool of business development. Business players go for developing relationship management in order to enjoy a consistent and higher sales volume. A study has been conducted to evaluate the effectiveness of various determinants of relationship management. The study is expected to contribute the policy makers  in developing  sales strategies.

Key Words: CRM, Determinants, Apparels, Sales Person, Printed Material, Call at Doors,  E- Calls and Web Sites.

NOTE: Full version of this manuscript is available in PDF.

Related Images:

Recomonded Articles:

Author(s): Ashish Kumar Shrivastava; Saket Ranjan Praveer

DOI:         Access: Open Access Read More

Popular Articles