Cite this article:
Shrivastava and Praveer (1996). Relationship Impact On Customer's Attitude. Journal of Ravishankar University (Part-A: Science), 9(1), pp. 20-25.
Relationship Impact On Customer's Attitude
A Study on Apparels Retail
Kumar Shrivastava and Saket Ranjan Praveer
Ravishankar Shukla University, Raipur,
Shankaracharya Mahavidyalaya, Junwani, Bhilai.
Abstract: Industrial interface on the global
plane has caused a close competition in every field. Price competition, that
has a very limited span, leads to the non-price competition like advertisement,
product promotion, quality improvement, channel development etc. Among
various tools, Customer Relationship Management (CRM) has been observed to be a
very efficient tool of business development. Business players go for developing
relationship management in order to enjoy a consistent and higher sales volume.
A study has been conducted to evaluate the effectiveness of various
determinants of relationship management. The study is expected to contribute
the policy makers in developing sales strategies.
Key Words: CRM, Determinants, Apparels, Sales
Person, Printed Material, Call at Doors,
E- Calls and Web Sites.
Full version of this manuscript is available in PDF.