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Author(s): J Ramakanth

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Address: Osmania University, Hyderabad

Published In:   Volume - 1,      Issue - 1,     Year - 1988

Cite this article:
Ramakanth (1988). Comparisons Of Attitudes Of Managers Using Generalized Theory. Journal of Ravishankar University (Part-A: SOCIAL-SCIENCE), 1(1), pp. 161-184.

Journal of  Ravishankar University  Vol. 01  No. A  (Science) 1988  pp.161-184  ISSN  0970 5910

Comparisons Of  Attitudes Of Managers  Using Generalized Theory

J Ramakanth

Osmania University, Hyderabad

MS received 24 March 88;   revised 5 September 88

l. Introduction: A survey was conducted recently using semantic differential method, to deduce Managerial attitudes. The responses have already been analysed and published elsewhere [Ramakanth, J. I986(a), 1986(b), 1987{a).  1987(b).] Further comparisons are possible from the same data, some  of which  are considered in this paper. The extension of the theory has been attempted in two directions (1) Generalization of comparisons  (2) Refinement  in  the use of  the  semantic differential  method. Comparisons of managerial attitudes are made using. these extensions in respect of three concepts viz., To persuade, To direct, To succeed. The extended theory achieves the objective of comparing the proximity of any pair of concepts across any pair of organizations or individuals.

2. Generalization of comparisons

2 .1 Sample  for the study: Managers from some public enterprises in Hyderabad and some managers from the Public Enterprises who came to Hyderabad to attend some short-term courses, formed the  sample for the study of attitudes. Some of them were reluctant to have the identity of their organization  revealed  and some were unwilling  to have the  number  of respondents mentioned. Hence these details are omitted. Although some effort was made to select managers according to certain norms, the effort had to be abandoned because of the poor response rate. Where the names of the organizations had to be suppressed, we used the letters P.Q.R.  For  the group of managers who came to attend short-term  courses  in Hyderabad, we used 'Rest of India' as they did not belong to any single organization and as they were from outside Hyderabad. Names of organizations were given in the cases where they had no objection. The sample size, in terms of responses received, was 132.

2.2 The generalization: In the semantic differential. method the response of the manager for a concept in terms of a finite number of quality-pairs (scales) is translated into a point called the image.

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